iLab News
The Innovation Lab for News
We work with news organizations to better understand audiences, sharpen content decisions, and build news products that matter.
What We Work On
Audience engagement
Helping newsrooms listen better, reach the right people, and build lasting relationships with their audiences.
Content strategy
Supporting clearer editorial focus, smarter distribution, and stronger alignment between journalism and audience needs.
News products
Designing and shaping newsletters, trackers, explainers, and other editorial products that people actually use.
About iLab News
iLab News is a small, independent innovation lab working with news organizations on audience-first journalism.
We focus on practical ideas, clear thinking, and tools that fit real newsroom constraints.